The Singles market is a robust, growing market now consisting of over 110 Million adults aged 20-60 according to the US Census Bureau. The Singles market continues to be healthy in terms of overall size due to: - An increase in the divorce rate - An increase in the average age of the first marriage - More individuals just choosing to remain unmarried. From 1970 - 2000, the % of unmarried men and women grew as follows: - Unmarried men increased from 33% - 47% - Unmarried women increased from 38% to 51% - In 2004, the % of total unmarried men and women now exceeds 50%

Unmarried Americans are the majority of households in 300 US Cities. According to the latest Bureau of Labor Statistics Consumer Expenditure survey, Single adults make up 49.8% or HALF of all US consumer units; their annual expenditure is a whopping $1.6 TRILLION -- that’s 35.1% of the total annual consumer expenditures.

Source: Bureau of Labor Statistics Consumer Expenditure Report We recommend that you visit www.nationalsinglesassociation.org for a complete coverage of singles statistics. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . Singles and Marriage

Delaying of marriage and changing societal norms has resulted in a tripling of the number of unmarried men and women in their early thirties, from 9% to 30% for men and from 6% to 22% for women within the past three decades. - Currently 85% of all Singles will marry at least once in their lifetime - this is a 10% decrease from the 95% of all Americans, in the 1950s. - Nearly 59% of all Singles have never married - 24% are divorced and - 17% are widowed. Source: US Census Bureau

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Demographic Segments

"Single" is the categorical and relational dynamic that defines the identity of an unmarried individual. Singles fall into three distinct relational groups; namely: 1. Young Singles; comprising those under the age of 35. 2. Middle-Age Singles; comprising those between the ages of 35 and 55. 3. Senior Singles; comprising those over the age of 55.

Source: Bureau of Labor Statistics
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Geographic Segments
"Singles’ chances of finding mates are influenced by which side of the Mississippi River they live on, according to the U.S. Census Bureau. Western urban areas tend to boast an excess of single males, while many eastern cities feature a preponderance of females. Demographers say a few key factors shape this trend; notably, 58 percent of college students are women, giving most of the East’s numerous college towns a female majority. After graduating, legions of these women join the white-collar workforce, which is 51 percent female and centered in big cities such as New York, Chicago, and Washington DC. Areas with more single men often have large numbers of illegal immigrants, some 58 percent of whom are male and generally work either in districts that rely on Agriculture or in cities with booming construction sectors, such as Las Vegas." - Peter Gwin, National Geographic Magazine, February 2007.

Source: National Geographic Magazine, February 2007 - maps source U.S Census Bureau. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

Singles at a Glance - Single But Not Alone
Source unmarriedamerica.org - Thomas Coleman from Unmarried America, and the Bureau of Labor Statistics. (April 2005)
- $1.6 TRILLION in annual spending
- 86 Million+ Americans Are Single
- 32.9 Million Singles Live Alone
- 49.8 % of the Nation’s Consumer Units or
- 55.8 Million US Households are occupied by Unmarried Americans
- 42% Of The Nation’s Workforce Is Single

who are they

The United States has more single adults than any other nation in the world except for China and India There are more single head of households than there are married households with children. American has gone from being "Married with Children" to being "Home Alone." Since 1990 the percentage of households and the number of states with majority households headed by singles has continued to escalate. Married-couple households - have fallen from nearly 80% in the 1950s to 50.7% today.

Source: US Census Bureau Delaying of marriage to changing societal norms has resulted in a tripling of the number of unmarried men and women in their early thirties, from 9% to 30% for men and from 6% to 22% for women within the past three decades.

Source: US Census Bureau

Source: US Census Bureau Nearly 59% of all singles have never married, 24% are divorced and 17% are widowed. Unmarried adults are cohabitating 3 times more than they did 20 years ago. They still believe; however that finding "the one" will increase their enjoyment of life, ultimately 85% of all singles will marry at least once in their lifetime - this is a 10% decrease from the 95% of all Americans, who married at least once in the 1950s.